By Integrated Marketing Platform | November 10, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Key Priorities For Developing A Good Content Marketing Strategy
Imagine having a business website that potential customers came to because it was a source of information for something, they were interested in. Full Story: Forbes
7 Powerful Facebook Marketing Tips To Help Your Business Grow
As an entrepreneur, you are probably well aware that building a strong online presence for your business is not an option anymore, but a requirement. Full Story: hackernoon.com
Even now, marketing is not a four-letter word
With six degrees of physical separation from almost everyone these days—from your office mates to your clients—communicating with other people can be tough. Full Story: Building Design + Construction
Uncovering the Differences Between B2C and B2B Digital Marketing
The main difference between B2C and B2B sales cycles is the length—influenced by the consumer’s decision-making process. Full Story: Business 2 Community
How to Build Your 2021 Business Strategy in the Face of Uncertainty
Some business owners are building expansion strategies for 2021, while others simply want stability in the face of so much uncertainty. Full Story: Entrepreneur
5 Ways To Come Up With Great Business Ideas
If you’re itching to start a business, you’ll need a great idea. Get intentional about finding one by incorporating these five methods into your everyday. Full Story: Forbes
Branded content: what is it? How to create it?
The digital revolution has changed the needs and consumption habits of people and it has also influenced advertising. Full Story: Doxee
A Marketing Mix Strategy That Delivers Guaranteed Profits
The marketing mix using 4Ps, as shown above, is an organizational tool used for strategic planning. Full Story: Business 2 Community
SOCIAL MEDIA
5 Tips for Harnessing Social Media to Scale Your Online Business
Learn how to leverage myriad platforms to build your brand’s image and bolster sales. Full Story: Entrepreneur
Impact of COVID-19 on Social Media
The Pandemic has a tremendous impact on social media in terms of its usage and in terms of the plan of action for the social media marketing calendar ahead. Full Story: Martechcube
How Social Media Is Critical To Succeeding In Real Estate In 2021
Industries that rely heavily on in-person, face-to-face contact have had to adapt quickly in order to stay relevant this year. Full Story: Forbes
Importance of Social Media Marketing
From one generation to another, old-school Jordan Belfort to the new age Kylie Jenner, marketing and business strategies have been improved and adjusted to our modern-day lives. Full Story: Movie TV Tech Geeks
SEARCH ENGINE
10 Ways to Improve Your SEO Dramatically
Search Engine Optimization (SEO) is a critical part of any solid digital marketing strategy. Great SEO can impact both the quality and the quantity of traffic to your website. Full Story: Business 2 Community
3 Steps to Better Content: Power up Your SEO with Audience Understanding
Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track. Full Story: Search Engine Journal
SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon)
Every merchant wants to beat Amazon in Google’s organic search listings. Full Story: Practical Ecommerce
How to Power Up Your SEO Content With Audience Understanding
Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track. Full Story: Search Engine Journal
MOBILE MARKETING
10 Mobile-Friendly Ways To Capture Attention With Pop-Ups
Pop-ups that open up on web pages, once considered innovative tools for getting online users’ attention, quickly became an annoyance for mobile users, leading to the advent of the pop-up blocker. Full Story: Forbes
Mobile Technology To Drive Profitability And Digital Transformation Of Trucking Fleets
As digital transformation takes hold in the trucking industry, fleet managers are turning to mobile technology to build intelligent, efficient, and scalable fleets. Full Story: AiThority
How eSIM is revolutionizing mobile and IoT
The SIM card is soon to be consigned to history. Full Story: TechRadar
Food Retailers Can No Longer Avoid Mobile
Most U.S. grocery shoppers are comfortable using digital and online tools as they shop at food retailers, according to a new report from sales and marketing agency Acosta. Full Story: Progressive Grocer
DIGITAL SIGNAGE/ SCREEN MEDIA
Secure, Simple, Stable: Three Things to Look for in Digital Signage
Digital signage has always been an essential vehicle for public communication. Full Story: rAVe [PUBS]
DOOH Was the Rising Star of 2020. Is There Still Room for Growth?
All advertising mediums are now under revised projections due to the change in the economy and consumer confidence. Full Story: Total Retail
EMAIL MARKETING
6 Ways to Build your Email List Quickly
The marketing business has changed a lot over the last few years. Full Story: Customer Think
How to promote new products and services using email marketing
Email marketing is a digital marketing staple in 2020 because it brings the desired results. Full Story: Zobuz
E-COMMERCE
There is no big commerce without experience
When digital is the only way for B2Bs, e-commerce won’t help much without experience. Full Story: The Drum
Why resale ecommerce is growing in the face of wider retail challenges
The growth of the online resale market was evident long before Covid-19 hit, fuelled by younger consumers turning their back on fast fashion for a more sustainable, affordable, and creative way to shop. Full Story: Econsultancy
PUBLIC RELATIONS
How to Get a Marketing Job: Landing a Position in PR and Comms
Oh, to be in PR during the biggest PR crisis of our lifetimes. Full Story: Morning Brew
The indispensable PR professional
In today’s highly competitive economy, a strong Public Relations department is imperative for a business to stand out and differentiate itself. Full Story: Deccan Herald
MARKET RESEARCH
Avail limited year-end offers on The Business Research Company’s discounted reports and get up to 50% off your purchase! Full Story: Digital Journal
The three Rs for destination marketing: Research, Relevance & Relationships
Although we can all agree that face to face is our preference (well it is certainly mine) the hybrid format is gaining momentum and habits are forming. Full Story: Conference and Meetings World
WEB DEVELOPMENT
Here’s how to make your website more accessible
There are many things to consider when setting up a website, and accessibility is one factor that can sometimes be overlooked. Full Story: TNW
No Website? No Problem! Get Your Business Online with Landing Pages
Starting a new business or a side project is always exciting. But knowing where to start can sometimes be confusing. Full Story: Business 2 Community
MARKETING AUTOMATION
Why SugarCRM Is Buying W-Systems
SugarCRM announced recently that it acquired CRM and marketing automation solutions and services company W-Systems. These are the details about the deal. Full Story: Pulse 2.0
Getting marketing automation right: Conversion and segmentation – and the workflows required
Marketing automation workflows can work in three primary ways; to build relationships, improve engagement, and increase revenue. Full Story: Marketing Tech
ANALYTICS & BUSINESS INTELLIGENCE
Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
It is unusual to see a new analytic solution, especially during a pandemic in which marketers are scrambling to adjust campaigns rather than invest in new tools. Full Story: CMSWire
4 ways Artificial Intelligence is reshaping demand forecasting in retail
Artificial intelligence (AI) is the technology of today, the story of 2010 and the excitement of tomorrow. Full Story: India Retailing
BRANDING AND DESIGN
5 Fresh Content Ideas for Your Personal Brand
How leaders can cultivate authentic relationships with their tribe right now. Full Story: Entrepreneur
It’s important to spend on brand-building, even during a slowdown
Arecent survey by McKinsey shows that 40 per cent of the chief financial officers of companies are of the opinion that marketing investments should not be protected in a downturn. Full Story: The Hindu BusinessLine
VOICE STRATEGIES
Adobe: COVID-19 makes consumers receptive to voice technology
A new survey from Adobe indicates many consumers see the touchless nature of voice technology as a selling point. Full Story: Chain Store Age
The Future of McDonald’s Is in the Drive-Thru Lane
The fast food chain is radically rethinking what the Golden Arches experience looks like, from a new loyalty program to more high-tech drive-thrus. Full Story: WIRED