By Integrated Marketing Platform | October 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
11 Smart Ways To Adapt Marketing Campaigns This Holiday Season
Seasonal marketing campaigns may look a little different this year. Full Story: Forbes
5 ways blockchain marketing helps small businesses
What comes to your mind when you hear the word blockchain? Perhaps the first thing that crosses your mind is cryptocurrency. Full Story: Geospatial World
Why Educational Marketing Is More Important Than Selling During A Crisis
If there’s one thing the pandemic has shown us, it’s that customer engagement is changing across all industries. Full Story: Forbes
Top Seasonal Marketing Ideas for Your Business
As the winter months commence, there are many national days and seasonal events that lie ahead. Full Story: ABCmoney.co.uk
Marketing’s Essential Role In Change: Gaining Insight On How Employees Feel
Role, function, tenure. These data points tell you nothing about who someone is and what matters to them. Full Story: Forbes
Five Marketing Strategies to Come Out of the Recession Strong
A recession is undoubtedly the most difficult phase for any business. When a downturn has universal dimensions, your business may be caught ill-equipped to deal with great challenges. Full Story: CoFounder Magazine
Six tips for performance marketing in a tech-focused future
Investing in technology now is a surefire way to guarantee you are prepared for the challenges to come. Full Story: Retail Week
13 Absolute Don’ts When Crafting A Personalized Marketing Campaign
We all understand the power that personalized marketing can have on a modern audience. Yet despite its appeal, there are a lot of ways that customized marketing can go wrong. Full Story: Forbes
SOCIAL MEDIA
Social Media Stocks Could Be Poised to Head Higher
Social media companies have moved into the focus of many active traders in recent weeks. Analyst forecasts and recent quarterly results seem to be pointing to sharp climbs in daily active users and other key metrics. Full Story: Investopedia
Unfollow? What Moving Away from Social Media Advertising Means for Your Business
Going dark on social media could allow many brands to measure the true impact of their social campaigns on sales. Full Story: Redmondmag.com
Study finds more brands trust social to deliver customers
More and more businesses are turning to social networks to reach their customer base. Full Story: BizReport
7 Ways To Boost Instagram Stories and Story Ads Engagement
Instagram Stories have become an essential part of social media marketing from the last two years, with about one-third of the total Stories coming from the businesses, according to the research study of Instagram itself. Full Story: Digital Information World
SEARCH ENGINE
Inbound vs Outbound Lead Generation: A Visual Comparison
Do you know the difference between inbound and outbound marketing techniques? Are you using the right methods to maximize your business results? Full Story: Social Media Today
Apple Building Search Engine To Take On Google, Report Claims
Google’s dominance of the search engine landscape could be under threat with reports that Apple is ramping up its own search engine. Full Story: Forbes
Don’t Be a Link Builder: 7 Deadly Link Building Sins Y’all Are Committing
Steer clear of these seven damaging mistakes to make sure you’re always bringing your A-game to your link building efforts. Full Story: Search Engine Journal
20 Free Tutorials to Learn WordPress
WordPress is a free content management system to power a simple blog, complex website, or online store. Full Story: Practical Ecommerce
MOBILE MARKETING
Pinterest launches iOS14 home screen widget
Pinterest has launched a widget for iOS 14 to enable Pinners to feature a board of their own, or one that they follow, from their home screen. Full Story: MobileMarketing Magazine
Why marketers are giving second-party data a second look
In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns. Full Story: ClickZ
Why Contact Tracing Apps Will Fail Us
In 2016, I sat on the tarmac at the airport in Austin, Texas. Full Story: Forbes
A solid broadband connection is vital for households who rely on the internet for work and play. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Has Grown in Importance Because of COVID-19 Pandemic
From safety alerts to touchless interaction to expanding into previously unexpected verticals, digital signage continues to be in the middle of the action. Full Story: Commercial Integrator
DOOH LED integrator defies Covid-19 slowdown
Concept Group, a leading UK-based sign and large format LED display specialist, announced it has reached a milestone in Q3 with a record-number of projects delivered. Full Story: AV Magazine
EMAIL MARKETING
Amazon Discloses Security Incident Involving Customers’ Email Addresses
Amazon informed some of its customers about a security incident that involved the unauthorized disclosure of their email addresses. Full Story: Security Boulevard
Google turns Gmail into shopping platform
Online shoppers can now engage in something that could potentially be called “g-commerce.” Full Story: Chain Store Age
E-COMMERCE
eCommerce Marketing Tips for Shopify Success
Small business has taken quite a blow lately, but many small business owners have decided to embrace the saying, “If you can’t beat ‘em — join ‘em.’’ Full Story: Grit Daily
A multi-tiered approach to ecommerce marketing leads to higher customer loyalty
Consumers receive marketing messages from nearly every device and website they visit, often leaving them blind to some of the ads retailers purchase. Full Story: Digital Commerce 360
PUBLIC RELATIONS
How to Do Public Relations for a Startup in 2020
Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. Full Story: Business Wire
Microsoft earnings press release available on Investor Relations website
Microsoft Corp. on Tuesday announced that fiscal year 2021 first-quarter financial results are available on its Investor Relations website. Full Story: Microsoft
MARKET RESEARCH
10 of the Best Tools for Market Research
Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. Full Story: MarketingProfs.com
WEB DEVELOPMENT
How to build a website using Wix
Does Wix deliver on its promise of creating websites in a few easy steps? Full Story: TechRadar
How to Create a Landing Page That Converts
Landing pages are the natural next step in your digital marketing campaign, taking visitors to a webpage with more information about your offerings, with the express purpose of getting them to make a purchase, sign up for your emails or take another action. Full Story: Business News Daily
MARKETING AUTOMATION
Market Smarter, Not Harder, with Automated Messaging
Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here’s why. Full Story: Entrepreneur
Hard To Believe, But Artificial Intelligence Will Improve Our Worklives
For many years, something called “quality of worklife” was front and center for many enterprises, especially leaders in the HR sector. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation
Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). Full Story: MarTech Series
How to Form the Right Questions to Gain Insights From Your Data Models
To get to the right questions, you need the right framework for the dimensions and metrics represented in your analysis. Full Story: CMSWire
BRANDING AND DESIGN
Why these top graphic designers moved into visual design & UX
Although there’s no generally agreed definition of where graphic design ends and visual design begins. Full Story: Creative Boom
Lessons On Building A Profitable Brand During A Pandemic
Over the last nine months of full-time entrepreneurship, I have grown my team and multiplied my corporate salary. Full Story: Forbes
VOICE STRATEGIES
Mercedes-Benz’s voice assistant will soon support Samsung SmartThings
You’ll be able to control your smart home gadgets while you’re on the road. Full Story: Engadget
Samsung Bixby Voice Assistant Gets Redesigned With A New Update
According to a new user report on Reddit, Samsung is rolling out a new update for its Bixby voice assistant. The new Bixby update is bringing in new icons, and a completely new design. Full Story: Android Headlines