By Integrated Marketing Platform | September 22, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Improve Your Business Online | Useful Tips
If you do not understand how to improve your site or your social networks represent your business, chick this post out. Here are 10 tips on how to improve your business online. Full Story: Armenian Reporter
How to Nail Your Content Marketing Strategy: Part 2
Promoting branded content is more than just creating a blog post and sharing it on social media. Full Story: Business 2 Community
Steps to Create an Effective Content Marketing Plan
Having an unplanned business, it will eventually fail. Full Story: The Union Journal
10 Words to Avoid From Your Content Marketing Vocabulary
They are just like nails on a chalkboard, they indicate a bad image every time you hear or read them. Unluckily, you hear and read them a lot, and you cringe every time. Full Story: The Union Journal
What will Stop the Dip in Retail Sales During the COVID-19 Pandemic?
Even fast-food is not selling like it used to in the Pre-COVID days — that’s the kind of challenge we are witnessing in retail sales. Full Story: MarTech Series
Content marketing puts the focus on creating and publishing content to be distributed to your target audiences online. Full Story: Lancashire Business View
Have you thought about your marketing strategy for 2021/22?
In this article I want to discuss what the future could potentially hold for markets of wheat, barley and oilseed rape. Full Story: ahdb.org.uk
10 Co-Marketing Examples That Prove How Partnership Marketing Drives Sales
There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to capture the attention of untapped market segments. Full Story: Business 2 Community
SOCIAL MEDIA
A Small Business Guide to Facebook Shops
Facebook is making a bigger push on the eCommerce front with the introduction of dedicated shops on both Facebook and Instagram. Full Story: Social Media Today
Social Media: From Then to Now
Social media consumes everyday life, especially with most people stuck in the house all day, away from friends and family. Full Story: Aztec Press
Social Media Trends And Challenges That Have Gone Viral
Challenges have gotten so popular that social media giant Instagram added a “challenge” story sticker to make it easier for users to create their own or nominate others. Full Story: Newsgram
Hashtags: How to Use Them to Engage Your Audience
Anyone browsing Instagram is bombarded with hashtags, but how much purpose do they serve on Social Media? Is less more? Full Story: Business 2 Community
SEARCH ENGINE
3 Proven Strategies to Building Backlinks
Building backlinks is one of the best SEO strategies you can implement. Full Story: Business 2 Community
Small Businesses Typically Overspend on Marketing
Don’t Forget SEO. With so many other methods of getting in contact with an audience, many businesses overlook the idea of SEO. Full Story: Influencive
How to Write SEO Friendly Title Tags: Guide & Best Practices
Titles are considered the most important thing in SEO. Full Story: Digital Market News
What is the Main Difference between SEO and SEM
SEO and SEM both play an important role in increasing the visibility of websites in search engines. Here, in this article, you will get to know about the main difference between the two. So, let’s get started. Full Story: YourStory.com
MOBILE MARKETING
How ‘Pandenomics’ Will Drive Mobile Check Deposits
“Pandenomics” may usher in a new age for mobile check capture and deposits. Full Story: pymnts.com
How Artificial Intelligence is Evolving Mobile Marketing
Marketers are using artificial intelligence so that they can redefine mobile marketing and seamlessly reach out to the customers. Full Story: Marketing Tech Outlook
How to use Incognito mode on the Google Maps mobile app to keep your searches private
How to use Incognito mode on the Google Maps mobile app to keep your searches private. Full Story: Business Insider
Google Groups rolling out redesign that includes improved mobile site
A Google Groups Material Design revamp that’s been in beta for several months will become the default for all users starting next week, the company announced in a blog post. Full Story: The Verge
DIGITAL SIGNAGE/ SCREEN MEDIA
How Digital Signage Can Maximize Your Off-Premises Game
Digital signage used to be an expensive, luxury item. Now it’s table stakes. Full Story: QSR magazine
Protective Enclosures Company offers restaurants discounts on menu board enclosures
Protective Enclosures Company has announced a 25% discount off indoor or outdoor digital signage enclosures for restaurants, according to a press release. Full Story: Digital Signage Today
EMAIL MARKETING
How to Use Multiple Email Signatures in Gmail
Signatures are a great way to add a personalized touch to your emails. Full Story: Gadgets To Use
Email Marketing for Self-Storage Operations: Cost-Effective, Productive, Promotional
Even with all the new marketing platforms that have come on the market in recent years, email continues to be a great option to help self-storage operators communicate with customers and promote their business. Full Story: Inside Self-Storage
E-COMMERCE
Getting Your B2B Team on the Digital Train
The pandemic has accelerated the digital transformation of many B2B companies. Full Story: Practical Ecommerce
4 Payment Methods to Integrate for the Holidays
Convenience and security increasingly impact online selling. That’s especially the case for the upcoming holiday season, as consumers will likely seek flexible, seamless payment options. Full Story: Practical Ecommerce
PUBLIC RELATIONS
From Typewriters To Tablets: The Evolution Of PR
Consider how much business has changed in the last six months. Before the Covid-19 pandemic, the “Zoom call” was not particularly well known. Full Story: Forbes
Yes, ageism can affect young PR pros too
Ageism is not only a problem for ‘older’ PR professionals; it can also negatively affect their younger counterparts. Full Story: Campaign Asia-Pacific
MARKET RESEARCH
Your new business plan: Being ready for anything
If you want to survive, let alone thrive in a post-pandemic world, it’s time to put your business continuity plan under the microscope. Full Story: SmartCompany.com.au
New study Mobile Wallet and Payment Technologies Market research report covering the current trend and effect on the business of COVID-19. Full Story: The Daily Chronicle
WEB DEVELOPMENT
The Top 50 Programming Languages to Learn Coding
Which language best suites you? Explore the list of 50 programming languages. Full Story: Analytics Insight
Build a Professional Website that Meets Your Specific Business Needs with Wix
Get your business online with an intuitive, seamless website builder. Full Story: Entrepreneur
MARKETING AUTOMATION
How to Get Started With Account-Based Marketing in 8 Steps
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. Full Story: KoMarketing Associates
Taking the human away: The role of AI in influencer marketing
Why finding the right creator for your brand is at the crux of your influencer marketing campaign. Full Story: YourStory.com
ANALYTICS & BUSINESS INTELLIGENCE
Examining Top Data Analytics Firms in the 2020 Forbes Cloud 100
The 2020 Forbes Cloud 100 recognizes the best private cloud companies in the world. Full Story: Solutions Review
Artificial Intelligence Is Now
Today, we still think of artificial intelligence (AI) as the technology of tomorrow—and that makes me worry that many of us aren’t paying close enough attention to the incredible leaps happening in the field. Full Story: Business 2 Community
BRANDING AND DESIGN
3 ways to achieve brand-led sustainability change
Covid-19 has had a devastating effect on health, business and economies, but it has also made us reassess and reprioritise in more positive ways. Full Story: The Drum
Name Your Brand with a Global Audience in Mind
Coming up with the perfect name for a brand takes a lot of work. Full Story: Harvard Business Review
VOICE STRATEGIES
How conversational commerce is shaping the future of business
While ‘conversational commerce’ is not a new concept, the phenomenon is gaining momentum, driving innovation and customer experience in an ever-changing e-commerce landscape. Full Story: Bizcommunity.com
Voice Search Content Marketing: Should You Prioritize Alexa, Siri—or Neither?
In the near future, voice search is expected to overtake browser-based searches as the primary method of conducting searches via mobile devices. Full Story: Skyword