By Integrated Marketing Platform | September 23, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How To Keep Your Content Marketing Strategy Alive Through A Crisis
The coronavirus pandemic continues to ravage countries around the world. Full Story: Forbes
A comprehensive marketing strategy is essential for your business
Marketing is one of the most important things any business can do, and it’s essential that your business develops a marketing strategy that’s comprehensive. Full Story: SWNS Stories
10 Effective Digital Marketing Tips to Grow Your Local Business
If your business isn’t online, you are missing out on potential customers. Digital Marketing is essential for a successful online presence. Full Story: YourStory.com
3 Reasons Marketing Is The New Sales
Marketing lets you build a relationship with consumers and earn their trust so they want to spend with you. Full Story: Entrepreneur
When Marketing, Don’t Forget the Influencers
When you are helping your clients select the target audiences for upcoming campaigns, are influencers on the list? We hear more and more about “influencer marketing,” but how does it work? Should you be helping your clients do it? Full Story: WhatTheyThink
Five Predictions For Marketing In 2021
It’s late summer in 2021. The Covid-19 vaccine has been widely distributed, and business and consumer behavior has returned to a new normal. Full Story: Forbes
The Marketing Landscape Post-Lockdown
Many different aspects of a business’s overall operations will have required change to some extent over the past few months, including their marketing efforts. Full Story: Business 2 Community
Why B2B Reviews Should Be An Essential Part Of Your Marketing Mix
No matter what industry you’re in, gaining third-party validation and customer reviews is important. Full Story: Forbes
SOCIAL MEDIA
Get More Pins With These 4 Widgets for Pinterest on WordPress
Today I have some resources to help you improve your visual marketing strategy on your WordPress blog with the use of Pinterest widgets. Full Story: Business 2 Community
Social media marketing is on top in 2020
Businesses of all sizes are constantly told they need to be on social media and marketing themselves on the likes of Facebook, Twitter, LinkedIn, and Instagram. Full Story: Telemedia Online
Social media ‘now captures 13 to 24% of total marketing budget’
Social media now captures 13-24% of total marketing budget, but must extend far beyond the marketing department, according to new research. Full Story: Netimperative
What does a successful social media marketing strategy look like in 2020?
I think it’s safe to say that social media is not as straightforward as it once was, not even by a long shot. Full Story: Hit Search
SEARCH ENGINE
How I ranked 1000 keywords for SEO on Google in 3 months at zero cost
SEO (Search engine optimization) has become a buzz word in the business world. Full Story: YourStory.com
How to Use SEO to Start or Build a Business
If you follow these steps, you are guaranteed to generate organic traffic in no time and get your business in front of the eyes of your customers. Full Story: The Good Men Project
3 Safe Ways to Turn Old Posts Into Fresh Content
Some websites update articles (or just date stamps) to make their content look fresh to get more clicks. Learn its SEO benefits and consequences here. Full Story: Search Engine Journal
WordLift Review: How to Leverage AI to Improve Your SEO
Semantic Search has forever shifted how SEO should be approached. Today’s SEO’s need to optimize their pages so that machines can grasp the meaning in the same way their readers can. Full Story: Business 2 Community
MOBILE MARKETING
Why marketers need to think like gamers when trying to understand mobile advertising
Marketers who treat mobile like a mini version of the television are seriously undervaluing the medium’s potential for vast and relevant reach, says Adludio’s global chief executive officer Paul Coggins. Full Story: The Drum
Microsoft launches Xbox App for mobile on Android
Xbox is pushing its unified gaming experience further with the Xbox App on mobile. While it’s blandly named, the utility tool is a godsend to many Xbox players. Full Story: Micky News
COVID-19, the surge in mobile traffic, and the need for intelligent traffic management
The COVID-19 outbreak quickly and radically changed consumer behavior, and brands have had to adapt their communications approaches in tandem to meet consumers where they are: on their phones. Full Story: VentureBeat
Marketplaces and social commerce – on mobile – set to dominate Peak shopping…
Consumers are increasingly turning to marketplaces to search for gifts, with 48% of shoppers now using online marketplaces such as Amazon as the primary source of inspiration during peak shopping. Full Story: InternetRetailing
DIGITAL SIGNAGE/ SCREEN MEDIA
Shopping Smarter: How Samsung is Using Digital Signage to Make Retail Spaces Smarter
The reality of the New Normal, means retailers are increasingly fighting for the attention of shoppers, which has seen the rise of Smart Signage, which transcends the conventional viewing experience through realistic and compelling content. Full Story: Samsung Newsroom
Farewell to Digital Signage Expo
Exponation LLC, the parent company of Digital Signage Expo, recently filed for Chapter 7 bankruptcy. Full Story: Digital Signage Today
EMAIL MARKETING
The Pros and Cons of Email Marketing For Your Business
When you are looking at the different marketing strategies that are available for your business, you have a lot to consider. Full Story: Promotion World
Creating an engaging email marketing campaign that avoids the junk folder
With more than 280 billion emails sent every day, email marketing is a tried and tested marketing method with a multitude of benefits. Full Story: Global Banking And Finance Review
E-COMMERCE
The B2B, B2C Realms Of eCommerce Are Headed For Convergence
The digitization boom catalyzed by the pandemic has not been isolated to just the U.S. Full Story: pymnts.com
How can brands cater to new fans of eCommerce?
While shops have reopened, it is likely that many retailers will not return to business as usual for quite some time. Full Story: Essential Retail
PUBLIC RELATIONS
‘Leveraging PR for business results can be a game-changer’
The pandemic has led to brands embracing the need to communicate more, thus increasing the role of PR and corporate communications. Full Story: Exchange4Media
Steering A Cybersecurity PR Crisis In 2020
Emerging threats and an ever-changing media landscape have made it critical to prepare for an emergency. Full Story: Forbes
MARKET RESEARCH
Touchstone Research has launched its proprietary visual and forensic watermarking solution for protecting client content in marketing research and consumer insights studies, Secure Content Testing (SCT). Full Story: MarTech Series
Time to Redefine Market Research from Process to Outcomes
In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think
WEB DEVELOPMENT
Why you need a web development company for your website
It’s true that these days, anyone can create a website. However, if you want one for your business or you want to improve the website you already have, it may benefit you to hire a web development company. Full Story: Augusta Free Press
6 practical tricks every Python developer should have
Python has become a popular programming language because it is clear, versatile, easy to learn, and it has plenty of useful libraries for different tasks. Full Story: TNW
MARKETING AUTOMATION
Improve your B2B marketing with AI
If global lockdown has taught us anything, it’s that people really cherish their connections to the outside world. We’re being reminded of what is important – and connectivity is high on the list. Full Story: B2B Marketing Online
Diverse Marketing Collaboration Can Result In A Powerful Brand
It seems evident that the generation now entering the workforce can make a real difference, and I see a new group of thinkers and feelers who think passionately about complex, global matters. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
How Real Is The Marketing Skills Gap?
The ANA Educational Foundation (AEF) recently published a report on marketing talent, suggesting that the profession suffers from a skills gap when it comes to data and analytics. Full Story: Forbes
Most Popular Data Visualization Tools in 2020
Usually, a lot of businesses are often faced with messy, massive data which can affect business productivity and output efficiency. However, with the best data visualization tools, you can easily uncover useful insights by presenting those data in interactive formats such as maps, charts, and graphs. Full Story: TechFunnel
BRANDING AND DESIGN
Branding the intangible: How to give solid personality to things that aren’t there
With most brands, you can pick them up, smell them, wear them, consume them. But how do you create a strong identity for something that’s completely intangible? Full Story: Transform magazine
Three Strategies To Help Your Brand Win On TikTok
It’s hard to win on TikTok. Although the platform is relatively new, engaging and exciting, many brands still struggle to achieve quality, lasting results with their ads. Full Story: Forbes
VOICE STRATEGIES
Microsoft is building a voice assistant into Outlook
Gmail might be the de facto choice for personal email, but Outlook is still one of the top options for workplaces. Full Story: Android Police
Disney+ voice assistant now works on smart displays
Google smart display owners can now use Assistant voice controls to play Disney+ content. Full Story: MobileSyrup