By Integrated Marketing Platform   | July 28, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

The Hero-Hub-Help Content Marketing Strategy

A content marketing strategy should identify what to publish and when to publish it. Full Story: Practical Ecommerce

10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy

The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite. Full Story: Business 2 Community

7 Steps to a Winning Pre-Launch App Marketing Strategy

Mobility solutions continue to define and transform the conventional ways of operating businesses and managing everyday tasks. Full Story: YourStory.com

10 Reasons You Need an Audience First Marketing Strategy NOW [Podcast]

If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. Full Story: Business 2 Community

5 Key Elements for a Successful B2C Mobile Marketing Strategy

Failing to create a robust mobile presence and an efficient mobile marketing strategy could result in your brand falling behind with respect to capturing the interest of users and converting them into long-standing, valued customers. Full Story: Tech Times

Key components of a marketing strategy for customers

33 percent of marketers agree that improving understanding and attracting the right customers is the most important thing to achieve marketing goals. Full Story: Explica

When One = Four: How to Craft an Efficient B2B Content Marketing Plan

Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content marketing strategy. Full Story: Business 2 Community

How Empathy Mapping Helps Create Better Marketing Stories

Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. Full Story: Business 2 Community

SOCIAL MEDIA

How to Get More from Your Social Media Partner

During the first two months of the Covid-19 pandemic, enterprise spending on social media increased 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020. Full Story: Harvard Business Review

Why are you marketing your band on social media?

It’s 2020, we are obviously beyond the “it’s important to do digital marketing” conversation. Full Story: The Industry Observer

Top 5 social media etiquette tips

Social media. Everybody tells you you must be on it, then you go on and post something and get either no reaction, outrage, or a weird picture of a man in a deerskin cap. Full Story: TechRepublic

A Beginners Guide to Social Media Fact-Checking

The value of social media is that it gives everyone a voice, and a means to share their thoughts and experiences with the wider world. Full Story: Social Media Today

SEARCH ENGINE

5 Key Tools to Improve the SEO Potential of Your Content

Coming up with good quality content, consistently, is a difficult task. Full Story: Social Media Today

5 hosting factors that can affect the SEO of your website

Search engine optimization (SEO) is a catch-all term for the steps you can take to improve your website’s rankings on search engines. Full Story: ITProPortal

“SEO” – Mastermind Of The Digital Trending World

SEO or Search Engine Optimization means the process in which search engines determine how a website ranks in the search result. Full Story: BW Businessworld

Google SEO 101: Page Speed Optimization

Google’s Martin Splitt discusses the importance of page speed and its impact on SEO in the latest episode of SEO Mythbusting. Full Story: Search Engine Journal

MOBILE MARKETING

5 Key Elements for a Successful B2C Mobile Marketing Strategy

Failing to create a robust mobile presence and an efficient mobile marketing strategy could result in your brand falling behind with respect to capturing the interest of users and converting them into long-standing, valued customers. Full Story: Tech Times

Amazon Launches New Alexa App Updates and Takes Its Mobile Strategy Another Step Forward

Amazon made three important updates to its mobile strategy earlier this month. Full Story: Voicebot.ai

New mobile app checks authenticity of ISI-marked and hallmarked products

The consumer affairs ministry has come out with a new mobile app using which consumers can check the authenticity of ISI-marked and hallmarked products and also lodge complaints. Full Story: Livemint

How to see your records on Strava on desktop or mobile and track your progress

You can see your records on Strava under to the “My Stats” section of your profile. Full Story: MSN Money

DIGITAL SIGNAGE/ SCREEN MEDIA

2 ways to save money on digital signage

As COVID-19 continues to impact how businesses do business, many people are looking at tools to help make the transition easier. Full Story: Digital Signage Today

Why LED technology is the future of indoor digital signage? Let’s find out

Across the MEA region, indoor display advertising has become one of the most traditional yet highly effective ways to advertise new products, help customers navigate a store and reinforce a brand’s identity. Full Story: DESIGNME

EMAIL MARKETING

17 Helpful Tools to Improve Your Email Marketing Efforts

These tools and strategies can make email marketing more efficient and less time-consuming. Full Story: Business.com

Email Marketing: MailChimp vs. SendInBlue

Email marketing remains one of the most effective and versatile ways for a business to promote its brand, products, and services. Full Story: PCMag AU

E-COMMERCE

Five ecommerce personalisation tactics to increase your conversion rate

Driving lots of traffic to your ecommerce website? Great. But the work doesn’t stop there. Full Story: Econsultancy

Consumers like ecommerce, want faster delivery

While the COVID-19 crisis has had an indelible impact for restaurants and retailers around the globe, ecommerce has taken off. Full Story: BizReport

PUBLIC RELATIONS

Why App Startups Need To Stop Counting On PR Alone To Go Viral

I’ve been approached by countless startups in search of affordable PR to shotgun them into going viral. Full Story: Forbes

Five reasons why PR will survive the COVID-19 disruption

It has been a traumatic few months for South Africans since the President announced the national lockdown. Full Story: Media Update

MARKET RESEARCH

Brand or product placement?

One of the key roles of the chief marketing officer today is to ensure investment decisions in marketing initiatives deliver good value for money. Full Story: CMO

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. Full Story: KoMarketing Associates

WEB DEVELOPMENT

Pros and Cons of Django Web Framework for App Development

Python is the 3rd most popular programming language in 2020. It is a powerful, dynamic, syntax-simplified, programming language used for high-level web application development and machine learning apps. Full Story: Business 2 Community

Top reasons to hire web development companies

You know your business better than anyone else, and in today’s digital world having a website has become a primary objective for having a successful business. Full Story: London Loves Business

MARKETING AUTOMATION

Most Financial Marketers Failing to Leverage Data and AI

Artificial intelligence is one of the most powerful tools available to financial marketers. Full Story: The Financial Brand

Building Economies Of Scale In Artificial Intelligence

Countless use cases exist today proving that artificial intelligence (AI) systems are capable of transforming businesses, society and the economy. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Steps for selecting the right people analytics tool

According to Quintop’s experts, the most common mistake with choosing any tool within an organisation is looking at technology in isolation. Full Story: Consultancy.eu

How to see traffic for subdomains in Google Analytics

By default, Google Analytics does not differentiate reporting for subdomains. Full Story: Digital Boom

BRANDING AND DESIGN

 How to Create an Employer Branding Strategy

Job seekers today are just as concerned about who they work for as they are about what job they are doing. Full Story: Business 2 Community

Brand Monitoring 101: How to Track Brand Mentions on Social & The Web

The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Full Story: Business 2 Community

VOICE STRATEGIES

How to Leverage Custom Text-to-Speech Voice in the Shopping Experience

As innovations in artificial intelligence (AI) rapidly transform how consumers interact with brands, voice technology is becoming a staple of the modern shopping experience. Full Story: Total Retail

Google Assistant Will Add Customized, Proactive Reminder Feature to Smart Speakers and Displays

Google Assistant will soon be much more proactive and specific in giving reminders to users, according to a report from Android Police. Full Story: Voicebot.ai

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