By Integrated Marketing Platform | July 14, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How to pivot your marketing strategy in a crisis
Over the last few months, the sweeping changes of the global pandemic crisis have changed everything, from how we live and communicate with one another. Full Story: The Guardian
Can There Be Strategy In Times Of Chaos?
Professional service firms generally produce a strategic plan every three to five years. And many had just completed new ones as 2019 came to a close. Full Story: Forbes
The Who, What and How of Building a Customer Experience Strategy
It didn’t take a world health pandemic for organizations to recognize the value of providing a good customer experience (CX). Full Story: CMSWire
Essential things you should know about B2B demand generation marketing
Every business strives to stand out from the competition and gain as many customers as possible. Brand supremacy is, more often than not, associated with impressive performance since popularity attracts more consumers. Full Story: Business Matters
Marketing has the power to change the world
Marketing holds a unique place in the modern world; it has the ability to challenge and shape perspectives, to inform culture and to kickstart movements. Full Story: The Drum
6 Marketing Lessons for Low Budget Early Stage Startups
Startup founders and entrepreneurs may sometimes undermine the importance of marketing activity as it is the most cash burning and time consuming activity that keeps the founders and entrepreneurs away. Full Story: YourStory.com
How To Get Clients Back For Your Digital Marketing Agency
As the pandemic continues to make its presence felt across the globe, businesses all over the world are feeling the aftermath. Full Story: Forbes
5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020
Direct-to-consumer brands have been growing in publicity, and for good reason. Here’s how to scale the challenges and scale your DTC brand effectively. Full Story: Entrepreneur
SOCIAL MEDIA
Benefits of Mockups in Social Media and Marketing Campaigns
Everyone has seen mockups, but they probably haven’t even realized it. And the reason they don’t realize it is that they appear incredibly natural within the context of a brand’s message. Full Story: Newswire
5 Key Considerations for a Compelling Social Media Marketing Approach
A short clap-back is what ignited the “chicken sandwich war” of 2019. Full Story: Social Media Today
How to Use Question Research to Boost Your Social Media Engagement
Social media marketers are always looking for ways to diversify their tactics, and engage more and more of their followers more often. Full Story: Social Media Today
Uniting marketing and sales for social media success
It is no secret that the people in marketing and sales do not always see eye to eye. Full Story: B2B Marketing Online
SEARCH ENGINE
How To Increase Your SEO Traffic (An 8-Day Planner)
There is no magic bullet or quick fix for good SEO. The algorithms that search engines use to rank sites and pages — Google’s are particularly challenging — constantly change. Full Story: ThomasNet News
How To Quickly Perform A High-Level DIY Technical SEO Audit
Preface anything with the word “technical” and it has a tendency to intimidate. Full Story: Forbes
The Benefits of SEO for Small Businesses
Search engine optimization is a strategy no business with an online presence can do without. Full Story: TechDay News
Driving More Traffic to Websites: These Tactics Work
Every business owner in the world would love to have more customers lining up to buy at their doorstep. Full Story: SWAAY
MOBILE MARKETING
10 Key Steps to Turn Mobile App Idea into Reality
App development can be daunting, especially when the application exits solely in idea form. Full Story: Tech Times
The new era of digital ad analytics
Companies the world over know App Annie as a comprehensive performance analytics product for market data. Full Story: MobileMarketing Magazine
Google Meet tab has been added to Gmail mobile app [Rolling out]
The Gmail mobile app has welcomed a new tab that will allow you to host and join a meeting. Full Story: Social Barrel
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year’s best mobile campaigns so far came in the wake of the pandemic’s changes to the landscape, as marketers rushed to meet consumers in digital channels. Full Story: Mobile Marketer
DIGITAL SIGNAGE/ SCREEN MEDIA
Why digital OOH advertising is especially effective right now
Brands have an opportune moment to reach consumers as they reemerge from lockdowns. Full Story: Marketing Dive
Agencies Angry At Nielsen As It Adds OOH Viewing To TV Ratings
Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. Full Story: AdExchanger
EMAIL MARKETING
How to Send the Warmest Cold Emails
Emails (cold emails or newsletters or transactional emails or anything you use) really are a medium that’s as powerful as ever. Full Story: Digital Market News
New Email List Builder Lets You Export Every Email Address in Your Gmail Account
San Francisco-based email management company, cloudHQ LLC, just released their latest Google Chrome extension, Email List Builder by cloudHQ. Full Story: MarTech Series
E-COMMERCE
How to Improve Your eCommerce Website
Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I’m building upon that foundation and showing you how to improve your eCommerce website. Full Story: Business 2 Community
Boosting eCommerce Sales This Year: A Guide
Digital enterprises and online businesses have seen an upsurge in interest and sales as a result of the pandemic that continues to sweep the world. Full Story: Technuter
PUBLIC RELATIONS
It’s Not Just PR: A New Age Of Relationship Management
Our world is changing before our eyes. This uncharted territory will alter the way we interact with our community, and it is no secret that each industry is having to adjust to a new reality. Full Story: Forbes
16 Useful Apps For PR Executives
As a PR executive, you most likely have multiple applications on your device to help with your productivity. Full Story: Forbes
MARKET RESEARCH
An increasing number of U.S. small businesses plan to lay off workers after using a federal coronavirus relief loan as many states are slowing or changing reopening plans amid a spike in cases, a new survey shows. Full Story: Chicago Tribune
COVID-19 isn’t going away, so how do businesses want to proceed when lockdown means going broke?
The results of a major business survey released today show bosses were positively upbeat about the future just days before the Victorian coronavirus outbreak hit. Full Story: ABC News
WEB DEVELOPMENT
6 Web Development Trends Every CTO Should Know in 2020
Here you can find a brief overview of the top web development trends that can help you keep track of the latest technologies and timely incorporate innovations into your business. Full Story: YourStory.com
Entrepreneur hits the right notes with app and web design company
An entrepreneur who switched from classical music to app and web development is hitting all the right notes with his Leeds company looking to top £1m turnover. Full Story: The Business Desk
MARKETING AUTOMATION
An Architecture for Artificial Intelligence Storage
As we’ve talked about in the past, the focus on data – how much is being generated, where it’s being created, the tools needed to take advantage of it, the shortage of skilled talent to manage it, and so on. Full Story: The Next Platform
Ways Artificial Intelligence is Being Applied in the Real World
When artificial intelligence is mentioned, many people still think about science fiction. Full Story: UnderScoopFire
ANALYTICS & BUSINESS INTELLIGENCE
The 7 Self-Service BI Essentials
This list of essential self-service BI capabilities goes beyond report creation tools to include the means of supplying and distributing premade assets. Full Story: TDWI
Why collaboration is the key to true business intelligence
Effective collaboration between departments can be the differentiator between success and failure, and is key to true business intelligence. Full Story: Information Age
BRANDING AND DESIGN
Do you do any branding? Here’s a simple way to get started
Your branding statement might work as an elevator pitch, a seminar speaker introduction, an answer to “What do you do?” at parties. Here’s an example. Full Story: BenefitsPro
Start-up Guide: How to Practice Graphic Design At Home
Graphic architecture often gains traders from comprehension, even without formal schooling. Full Story: StreetInsider.com
VOICE STRATEGIES
Why CMOs need a clear voice strategy to connect with their customers
Now more than ever, voice presents a clear opportunity to add value to an organisation in many ways. Full Story: CMO
5 ways to customize Alexa so you love your Amazon Echo more
Your Amazon Echo is a great companion when it comes to the basics — listening to music, asking Alexa for a funny joke and setting reminders and alarms. Full Story: MSN Money