By Integrated Marketing Platform | June 30, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Role of Customer Empathy in the Future of Marketing
We all know that effective marketing puts the customer first. Full Story: MarketingProfs.com
Does your business feel irrelevant? Here’s what you can do
There are periods in a business owner’s life when the products being sold or the services being offered grow stale and cease to feel relevant. Full Story: MultiBriefs Exclusive
How A Marketing Partnership Can Energize Your Brand
What are the keys to a successful brand partnership? I suggest there are three: Full Story: Forbes
How to Make the Most of Your Marketing Spend in the Current Economic Climate
The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Full Story: MarTech Series
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple channels. Full Story: MarTech Today
This Is The Marketing Moment Of Our Generation—Will You Check Boxes Or Act Boldly?
We’re just about to put the wraps on LGBTQ+ Pride month – that time of year when marketers break out the rainbow flags, LGBTQ+ employees and allies groups march in parades, and alcohol ads in LGBTQ+ social media show us just how fun it is to be gay. Full Story: Forbes
How to Execute Sales Outreach Like a Pro
Constantly changing buyer behavior means that salespeople have to regularly adapt their sales outreach best practices. Full Story: Dailyuw
Stop Selling, Start Serving: That’s How To Scale Your Lead Generation
Selling always sounds icky and spammy, right? That’s why we hate when people overtly sell us on something. Full Story: Customer Think
SOCIAL MEDIA
10 Smart Social Media Moves That Can Help Boost Your Business
Social media is becoming an increasingly important part of every business’ marketing strategy. Full Story: Forbes
Google Photos will no longer backup social media folders by default
Google Photos will no longer backup images and videos saved from folders created and managed by social media apps by default (via Android Police). Full Story: The Verge
Effectively market your business on social media
To that end, the U.S. Small Business Administration (SBA) has provided five ways for small ways your small business can be more social media savvy: Full Story: bake Magazine
Social Media Marketing Mistakes You’re Making (And How to Fix Them)
Want to make the most of your social media marketing campaign? Here are some mistakes you might be making and how to fix them. Full Story: Business.com
SEARCH ENGINE
SEO is more essential today for brands than ever before
If you believe in steady and sustainable growth, compliment timely social media bursts with well-planned, robust search engine optimization marathon. Full Story: Hindustan Times
7 critical elements needed for large site SEO
Search engine optimisation is a major source of online visitors for many businesses, and it is arguably one of the most complex digital marketing channels to manage and implement. Full Story: Business Matters
Update on Google Ranking Factors: SEO Tips
Google uses “more than 200” ranking factors to determine which links show up where in search results, according to Matt Cutts, the head guru for search at Google. Full Story: Business 2 Community
19+ Best Free SEO Tools In (2020) – Top Rated Seo Software
Are you looking for Best Free seo tools or software In 2020 to increase your website traffic then you are on the right place. Full Story: YourStory.com
MOBILE MARKETING
Top publishers share app install marketing trends
The meteoric growth in mobile app usage has bred major competition in the marketplace. Full Story: Mobile Marketing Magazine
App Commerce: How To Convert New Users To Super Customers With Human Marketing
The shutdown of physical stores in much of the world is opening new opportunities for e-commerce marketplaces and mobile apps that deliver value during times of difficulty. Full Story: Forbes
Apple Killed The IDFA. What Else Dies?
The Identifier for Advertisers that Apple created for iOS devices is now crippled: opt-in only with a scary warning about companies tracking you across apps and websites. Full Story: Forbes
Making sure your coupons deliver by leveraging mobile marketing
Retailers use coupons in a variety of ways — to attract new customers, to keep existing customers engaged, to introduce products and services, to reward past purchases. Full Story: Retail Customer Experience
DIGITAL SIGNAGE/ SCREEN MEDIA
Ada Analysis Shows OOH Audiences Boosted by a Return to Retail
The latest figures show a significant WoW impact on footfall across Shopping Malls, Department stores and Supermarkets with a boost to overall population movement and travel as roadside traffic returns to normal levels in some areas. Full Story: Digital Signage Connection
NEXCOM’s NDiS V1000 powerful 4K digital signage player, with 4 video ports supporting 4 displays
With an ever increasing plethora of distractions in our daily lives, it’s no wonder catching others’ attention has become difficult. Full Story: Digitimes
EMAIL MARKETING
How COVID-19 Has Impacted Email Marketing Performance
We know COVID-19 has impacted all aspects of the retail industry and increased online sales. Full Story: Multichannel Merchant
Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success
As local governments begin lifting lock downs and permit more businesses to reopen, email should be one of your go-to channels to entice shoppers back into stores. Full Story: Business 2 Community
E-COMMERCE
Not Just Product Packaging: The Ecommerce-Environment Conflict
It’s no secret that ecommerce utilizes far too much product packaging in its operations and has an adverse effect on the environment. Full Story: Multichannel Merchant
Could this South Korean ecommerce giant take on Amazon?
South Korea’s biggest ecommerce site is called Coupang. It doesn’t have a presence in the US yet, but it’s already besting the ’Zon at its own game. Full Story: The Hustle
PUBLIC RELATIONS
How PR And Media Relations Can Attract New Clients For Your Financial Business
Financial advisors, broker dealers and asset managers are always looking for a leg up when it comes to marketing, but so many of the tactics still utilized are antiquated and much less likely to work in attracting members of future generations. Full Story: Forbes
Three Ways This Chicago-Based PR Executive Is Moving Beyond The Monoculture
Ashley Thomas is the Director of Public Relations at Chicago-based food digital marketing agency SRW. Public relations (PR) runs in her family. Full Story: Forbes
MARKET RESEARCH
Department Stores Market (COVID-19) Opportunities Research 2020
We are providing an Department Stores Market report for the forecast period 2020 – 2026. Full Story: 3rd Watch News
21+ Best Market Research Tools
Stories about companies failing to do market research are all too common. Full Story: Small Business Trends
WEB DEVELOPMENT
Effective Backend Web Development Technologies In 2020
Often when someone talks of a website, the frontend where the user/visitor interacts is what comes to mind. Full Story: Forbes
Three Best-Practices to Align Web Development With SEO
Although search experts are the ones who determine the best strategies for organically ranking a website, the execution of much of that work is done by Web developers. Full Story: MarketingProfs.com
MARKETING AUTOMATION
How startups are making the promise of AI and machine learning a reality
The US and China are in the midst of a global competition for leadership in AI and machine learning. Full Story: PitchBook News & Analysis
3 New Ways Artificial Intelligence Is Powering The Future Of Marketing
Artificial intelligence is top of mind for many in the marketing and communications world. Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
Integrating Data Analytics And IoT
Take one good step away from the larger picture, and all of a sudden, it makes complete sense that the internet of things (IoT) are ideal devices to take full advantage of data analytics. Full Story: Forbes
BUSINESS INTELLIGENCE USE CASES FOR THE MODERN BUSINESS
Business Intelligence powers business users with easy-to-use data pipelines, data synergy, intelligent analytics, data visualization tools & dashboards. Full Story: Analytics Insight
BRANDING AND DESIGN
Does authenticity in your personal brand matter? It does if you want to succeed
We often hear of people wanting to improve their personal brand in business, however, the actual concept of personal branding and what it really means can be confusing to many of us. Full Story: SmartCompany.com.au
Review Your Branding From A Seller’s Perspective
Branding: We either love it or we hate it. Full Story: Forbes
VOICE STRATEGIES
Voice Experiences – The Missing Link
Voice technology is becoming the dominant channel for consumer interaction with organisations. Full Story: MinuteHack
Google Assistant Can Now Give Users Local COVID-19 News
Google Assistant will now provide local COVID-19 news in 21 metropolitan markets in the U.S. and may present a video on a smart display or read you text-based stories using a synthetic voice or text-to-speech (TTS) technology. Full Story: Voicebot.ai