By Integrated Marketing Platform | June 04, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Benefits of Mixing Offline and Online Marketing
For any business, a marketing strategy can either make or break your chances of success. Full Story: BBN Times
B2B marketing strategies: how to elevate your business
We are currently experiencing a period of uncertainty and change, this has required a lot of businesses to reassess where they invest their efforts and budgets. Full Story: Bdaily
5 effects of cybersecurity on successful digital marketing
In order to see success in digital marketing, your business needs to manage digital security well. Here are the effects of cybersecurity on digital marketing. Full Story: AZ Big Media
Six Ways Tech-Savvy New Mover Marketing Programs Can Benefit Local Businesses
Advancements in direct mail technology give local businesses the opportunity to target new residents and maximize a shoestring advertising budget. Full Story: Forbes
Top Business Reasons for Content Marketing and How to Measure its ROI
Content marketing is one of the digital marketing strategies you can use to create and disseminate valuable and relevant information to your targeted audience. Full Story: Business 2 Community
3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus
The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies. Full Story: Benzinga
How location data can drive your marketing strategy during COVID
Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? Full Story: Search Engine Land
Putting the Customer First is No Longer the Best Marketing Strategy
The most successful marketers of the past few years were less focused on their customers than they were on building relationships across industries. Full Story: UT News
SOCIAL MEDIA
3 of the Most Effective Social Media Strategies You Should Use
A majority of people are obsessed with social media. You can see many of them around scrolling their Instagram feeds or reacting to posts on Facebook. Full Story: BBN Times
How to Exploit TikTok to Market Your Brand in 2020
The planet is in the catastrophic circumstance of the COVID-19 pandemic but marketers search for new digital channels to build sales funnel. Full Story: YourStory.com
Trolls Continue To Be A Problem On Social Media
Like mythical beasts that seem to be unstoppable, trolls continue to plague social media. This isn’t new of course. Full Story: Forbes
Everything You Need To Know About Social Media
Social media is a concept that encompasses multiple platforms where you as a user can post images, videos, and texts to communicate and interact with other users. Full Story: TechiExpert.com
SEARCH ENGINE
How to get more customers with SEO
SEO or Search Engine Optimization is a process that helps at improving and growing the quality and quantity of website traffic. Full Story: Business Matters
Google Says Some Guest Post Links Are Unnatural
Google’s John Mueller commented on SEMRush’s guest article outreach service. Mueller said it may result in unnatural links. Full Story: Search Engine Journal
5 Things Search Engine Land Can Do For Your Team Right Now
Looking for a boost to you or your team’s search skills? Take a look through our best and most helpful assets and see which ones may benefit you! Full Story: Search Engine Land
How to Deal with Negative SEO: Common Tips
It is well-known that search results are a competitive market place. While most sites work hard to build their reputation, create content, and attract an audience, other sites can damage all this work by negative SEO. Full Story: The Boca Raton Tribune
MOBILE MARKETING
Here are latest insights into Mobile app engagement by various methods
To see the progress and success of an application, it is important to keep an eye on some stats that show whether that app is getting a sizable number of downloads or not? Full Story: Digital Information World
New mobile app can help the severity of COVID-19 cases
A new mobile app can help clinicians determine which patients with the novel coronavirus (COVID-19) are likely to have severe cases. Full Story: News-Medical.net
This mobile app can give accurate information about corona infection
A new mobile app can help physicians determine how severe a patient is with a coronavirus infection. Full Story: News Track English
How to Tackle Mobile Application Security Challenges
Mobile applications need to be secured through mobile app security testing wherein database encryption, API security, and backend network connections should be enhanced. Full Story: Toolbox
DIGITAL SIGNAGE/ SCREEN MEDIA
Diversified in digital signage ‘data security first’
Diversified has become the first managed service provider in the digital signage integration market to achieve SOC 2 certification in information security policies and procedures. Full Story: AV Magazine
The Out of Home (OOH) industry in particular was first to be hit. When we were told to stay home, we were literally turned off. Full Story: Media Update
EMAIL MARKETING
7 Steps to Build a Perfect Email Marketing Strategy!
With changing technology, digital media has come at the forefront, with most brands resorting to digital marketing as their primary marketing tool. Full Story: Global Banking And Finance Review
Facebook Confirms Test of Email Marketing Tools for Small Business Pages
Facebook confirmed that it is testing new email marketing tools for pages with a small number of small and midsized businesses. Full Story: Adweek
E-COMMERCE
5 expert tips for your eCommerce small business
While countless small business owners have had to dim their lights due to COVID-19, a surging number of Aussie retailers appears to have bucked this trend. Full Story: Mozo.com.au
How intelligent security will drive eCommerce growth
The COVID-19 pandemic has prompted an unprecedented surge in eCommerce transactions, with more consumers choosing to shop online especially as their favorite retailers have had to temporarily close their physical stores. Full Story: The Standard
PUBLIC RELATIONS
Marketing knowledge: “Now is the time to let your PR do the talking’
As the UK starts to move out of lockdown and companies in the sector begin to reopen their doors to customers, there has never been a more important time for businesses to communicate with customers. Full Story: THIIS
6 Ways Healthcare Businesses Can Use PR For SEO
Businesses rely heavily on their internet presence and PR is a crucial part of enhancing brand awareness. Full Story: BBN Times
MARKET RESEARCH
Enterprise Resource Planning (ERP) Software Market Survey Report
The worldwide Enterprise Resource Planning (ERP) Software Market research report with COVID-19 impact is considered to be an extremely intelligent and deep assessment on the present industrial conditions along with the overall Enterprise Resource Planning (ERP) Software market size estimated from 2020 to 2026. Full Story: Surfacing Magazine
Market Survey: Best and Worst Tech Vendors Helping IT Through COVID-19 Crisis
As IT has turned to their vendors to help them through their COVID-19 response, Topline asked ourselves 3 questions: Full Story: Customer Think
WEB DEVELOPMENT
How to Optimize the Website Development Process
Over 60% of small and medium-sized businesses have invested in a website, yet many fail to generate business value with it due to issues in design or functionality. Full Story: Benzinga
How to Prepare Your Customers for a New Website
Whether you’re simply redesigning your site or are completely overhauling your web presence, a new website is a perfect opportunity to strengthen your customers’ loyalty—and possibly attract some new customers in the process. Full Story: Customer Think
MARKETING AUTOMATION
When you think of a corporate hero, artificial intelligence (AI) probably isn’t the first knight in shining armor you think of. Full Story: CMSWire
Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile
This is the last in a series of articles on the largest change to Marketing since the rise of the internet. Full Story: MarTech Series
ANALYTICS & BUSINESS INTELLIGENCE
8 Ways to Turn Data into Actionable Analytics
Every day, the number of data sources that are available is growing at a rapid rate. Full Story: The Realtime Report
Five Web Analytics Tools to Help You Optimize and Measure Marketing ROI
Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. Full Story: MarketingProfs.com
BRANDING AND DESIGN
New Brand To Know: All The Must
Alexandra Ben Tolila’s fond childhood memories of the sun and the beach inspired the inception of her jewelry range All The Must. Launched in 2017, the brand is known for its boldly-hued recycled disc beading. Full Story: Forbes
Every Brand Has Become A Challenger — Are You Up For The Challenge?
Throughout history, there have always been big dogs and underdogs, champions and challengers. For every Goliath, there has been a David (or a Dana). For every established mega-brand, there has been a startup. Full Story: MediaPost Communications
VOICE STRATEGIES
As Retail Reopens, Voice Tech Takes Center Stage
Voice technology has been on the verge of going mainstream for nearly a decade. Full Story: Street Fight
Apple buys a startup to make Siri smarter
Apple has acquired a startup specialized in machine learning –machine learning– and artificial intelligence. The operation adds to the dozen purchases that Cupertino’s have made with the firm intention of improve your voice assistant, Siri. Full Story: Checkersaga