By Integrated Marketing Platform | February 12, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Ultimate Guide to B2B Affiliate Marketing
Are you in search of the ultimate guide to B2B affiliate marketing? You’ve come to the right place! Full Story: Business 2 Community
How to make a personal connection with your customers
Have you read the latest customer engagement studies? According to Gallup polls, businesses that prioritize engagement have 63% less customer turnover. Full Story: AZ Big Media
5 Helpful Chrome Extensions for Content Marketers
The folks creating, publishing, and distributing content as part of a business’s marketing strategy have lots of tasks to complete. Full Story: Practical Ecommerce
Key Challenges With Personalized Marketing And How To Overcome Them
In 2020, marketers will increasingly turn to personalized marketing to improve customer engagement. Full Story: Forbes
A simple guide to marketing your tech startup
Once your startup is up and running, don’t make the mistake of trying to save money by neglecting the company’s marketing. Full Story: KnowTechie
Why It Matters To Add Meaning To Your Marketing
A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. Full Story: Forbes
Should You Start A Digital Marketing Agency In 2020?
If you’ve had even the smallest success with digital marketing, the idea of starting your own agency has probably crossed your mind. Full Story: Forbes
Why Only Focusing On Immediate ROI Is Hurting Your Marketing
We all want quick results from our marketing campaigns. As entrepreneurs, quick sales mean more money in our pockets that we can invest back into our growing businesses. Full Story: Forbes
SOCIAL MEDIA
How to Curate Social Media Content Like a Professional
With increased competition and ever-changing algorithms that reward brands receiving high engagement, the ability to give your audience exciting and relevant social media content is more important than ever. Full Story: Business 2 Community
Social Media as a Sustainability Tool
Social media benefits all parts of your business. Yes, we can all agree it’s more work but what better way to connect with customers directly? Full Story: Business 2 Community
10 Ways to Increase Your Social Media Reach and Engagement
While most brands now accept that they need to have a social media presence, many still struggle to know how to maximize social platforms for awareness and promotion. Full Story: Social Media Today
Should Social Media Platforms Be Regulated?
Yes, they should be. The more difficult question is how to do this effectively while differentiating between their various forms. Full Story: Forbes
SEARCH ENGINE
SEO 101: How to Optimize Your Content
Content optimization involves improving relevance for two things that can be in direct opposition: your customer and your search bot. Full Story: JumpFly
3 of the Deadliest SEO Mistakes for 2020
In case you haven’t heard, Google has been changing their algorithms like mad and many businesses are sadly falling in ranks and by the wayside. Full Story: The Libertarian Republic
A Link Building Checklist to Earn More & Better Links
If you want to rank well in organic search, you need links. Google has told us as much, revealing that links are one of the top 3 ranking factors. Full Story: Search Engine Journal
Using Google Optimize To Insert Keywords Onto Landing Pages
The reason for my distaste however, is that they are often slow to produce actionable data. If you ran a local SEO firm and wanted to target: Full Story: Beanstalk Internet Marketing
MOBILE MARKETING
Consumers love mobile shopping for Valentine’s Day
Dating apps are not the only reason consumers turn to their phones as Valentine’s Day approaches. Full Story: Chain Store Age
Ways to create a mobile strategy for your business
According to the CMS study, average conversion rates for smartphones are 64 percent higher than for desktops. Full Story: Gary Skentelbery
Mobile Commerce To Grow 68% By 2022 As More People Shop On Their Phones
Sephora, Depop and Zara all have something in common: a mobile strategy that has won the hearts of their target market. Full Story: Forbes
What the Sprint and T-Mobile Merger Means for You
Here’s how the deal is likely to affect 100 million customers. Full Story: The New York Times
DIGITAL SIGNAGE/ SCREEN MEDIA
Easy ways digital signage can light up Valentine’s Day for retailers
The winter season is often a post-Christmas doldrum for retailers as consumers are less willing to spend big bucks after an expensive holiday season. Full Story: Retail Customer Experience
Ditto for Apple TV update adds digital signage mode with free templates, more
Ditto for Apple TV offers robust features like simultaneous screen mirroring from up to four devices. Full Story: 9to5Mac
EMAIL MARKETING
6 Effective Email Marketing Strategies to Implement
If you own a business, you will most likely understand the importance of email when it comes to communicating with business partners and providing customer service. Full Story: TechFunnel
How to optimize your cart abandonment email strategy
Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. Full Story: TNW
E-COMMERCE
With the emergence of the web in the ʼ90s came the e-commerce growth. Online platforms such as Amazon and eBay quickly made millions of dollars. Full Story: E3zine
A blueprint for growth in B2B ecommerce
Most companies expect their own ecommerce sites to generate more than 40% of their total revenue by 2025, according to an international study of 700 business professionals. Full Story: DigitalCommerce360
PUBLIC RELATIONS
Important IGTV do’s and don’ts for PR pros
Is IGTV going to feature in your marketing outreach this year? Full Story: PR Daily
Building PR Teams That Executives Will Trust and Adore
One could drone on about strategic approaches, immersing yourself in business areas and dreaming up kick-butt creative. Full Story: PR News
MARKET RESEARCH
How to Know Which Market Research Method to Use
The challenge, however, is knowing what market research to perform, and when. After all, spending the time and resources to collect the wrong kind of data is worse than not have any data at all. Full Story: Business 2 Community
Mobile Commerce Market research available in the latest report
Global Mobile Commerce Market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Full Story: WhaTech
WEB DEVELOPMENT
Website Design Cost: How to Build a Site That Converts at the Best Price
How often do you land on a well crafted website and guess just how much it probably cost the owner? Full Story: Business 2 Community
How to Create a User-Friendly Interior Designer Website
Branding and web design expert Richard Chapman shares tips and things to avoid when it comes to optimizing your digital user experience. Full Story: Furniture Lighting & Decor
MARKETING AUTOMATION
B2B Marketing Should Organize Around The Customer In 2020
Customer centricity is already the design muse for vanguard organizations, directing organizational and technology decisions. Full Story: Forbes
How automation can help with marketing
The idea of automation is to reduce the amount of time you or employees spend on tasks. Full Story: iLounge
ANALYTICS & BUSINESS INTELLIGENCE
How Business Intelligence Will Improve With Modern Technology
The impact of modern technology can be seen effectively in the field of business after 1990. Full Story: Tech Times
How to enrich customer data for efficient marketing analytics
Big Data offers huge opportunities for more efficient marketing analytics. Full Story: BestTechie
BRANDING AND DESIGN
How to Get Your Brand on Instagram’s Explore Page
Posting eye-catching, quality photos to Instagram can be an incredible way to promote your brand. Full Story: Entrepreneur
How to Innovate Your Brand With Your Customers in Mind
It’s no secret that innovation is key to having a successful business. But then again, so is meeting customers’ expectations. Full Story: CMSWire
VOICE STRATEGIES
5 Steps for Publishers to Integrate Voice into the UX
Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. Full Story: Folio Magazine
The Risks & Rewards of Voice-Enabled Commerce
Voice-enabled IoT devices found their way into millions of American homes over the last decade. Full Story: Business 2 Community