By Integrated Marketing Platform | February 05, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Brands should stop using creepy marketing tactics
It is a new year, in fact, a new decade, and with it comes a new mindset to start shifting to customer-led marketing growth. Full Story: Bizcommunity.com
5 Ways B2B Businesses can Attract More Leads with Videos
The popularity of YouTube, IG TV, Facebook Live, and other video-streaming platforms has made it easier for B2B businesses to get leads with videos. Full Story: Edgy Labs
A Simple Strategy For Turning Costs Into Profit
That old saying, it takes money to make money persists because it’s true. Full Story: Business 2 Community
4 Strategic Ways to Use Chatbots in Your Business
As a business owner, time is of the essence when it comes to answering prospective customer questions and existing client concerns. Full Story: Business 2 Community
12 Top Content Marketing Trends Just Over The Horizon
There’s no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. Full Story: Forbes
Five Top Marketing Trends To Pay Attention To In 2020
As we’re ringing in a new year — and a new decade — now is the perfect time to reassess your marketing strategy. Full Story: Forbes
7 B2B Marketing Trends to Embrace in 2020
The adage that generals are always fighting the last war is a lesson marketers should heed. Full Story: Search Engine Journal
6 marketing tactics that actually work
Nowadays, there are dozens of marketing strategies that you and your business could be using. Full Story: Business Matters
SOCIAL MEDIA
22 Essential Types of Social Media Marketing Content
Over the last decade, social media marketing content has blossomed into an ideal tool for engaging both B2B and B2C audiences on a tight budget. Full Story: G2 (blog)
How to Set Social Media Goals in 2020
There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Full Story: Business 2 Community
10 Cheapest Social Media Marketing Tactics That Work
Social media has driven much further away from being just a source of entertainment when we have a spare 5 minutes. Full Story: News & Features
How to Set Social Media Goals: S.M.A.R.T
Social media goals are vital to succeed in social media marketing. With a solid plan, you can jumpstart your social media strategy. Full Story: Social Barrel
SEARCH ENGINE
How to Outrank Your Competitors with These Simple Tips
So you’re looking to outrank your competitors online and appear more frequently as a search result. Full Story: NuWire Investor
Managing SEO for Non-SEOs: 3 Simple Tips
This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. Full Story: Search Engine Journal
It’s the goal of every business to grow and make money. Otherwise, what’s the point of going into business? Full Story: Search Engine Land
Do You Really Need SEO Companies For Your Business?
The planet is passing through a period of worldwide financial recession & hit by an economic down time. Full Story: Leedsstudent
MOBILE MARKETING
Will Glu Mobile Stock Bounce Back in 2020?
One of the hottest mobile gaming stocks of 2017 and 2018 was a dud in 2019, but this is a new year of opportunities for Glu Mobile (NASDAQ: GLUU). Full Story: Nasdaq
Apple updates iCloud.com with a proper mobile website for iOS and Android
Apple has updated its iCloud.com website with proper mobile sites for iOS and Android, making it easier to access Apple services like Notes… Full Story: The Verge
9+ mobile banking app development trends 2020
Areas banks and fintechs should pay their attention to when improving their digital channels. Full Story: ITProPortal
Google Mobile App For Business Communications Under Development
Google reportedly has a new business communications app in development that combines chat, email, other functions. Full Story: CRN
DIGITAL SIGNAGE/ SCREEN MEDIA
LG High-Brightness Window-Facing Display Enhances Viewing Experience
LG Business Solutions USA has introduced a new series of 4,000 nit high-brightness displays specifically designed for outstanding visibility in window-facing installations. Full Story: Digital Signage Connection
Google Assistant Smart Displays: Everything you need to know
The idea of the smart home controller is changing. At first it was all about the cylindrical smart speaker, but smart displays have become a popular new command center for the house. Full Story: The Ambient
EMAIL MARKETING
The 8 best and worst email closings
Proper closings are a key part of any successful email. Full Story: Ladders
Don’t Let Poor Personalization Harm Your Email Marketing Strategy
You may feel like the world has moved on to newer ways of distributing content online—but the truth is that email is holding its own, especially in the workplace. Full Story: Associations
E-COMMERCE
Creating Better E-Commerce Blog Posts
For many effective content marketing systems, blogging is at the center of public-facing operations. Full Story: Business 2 Community
How to Create a Blog with Shopify
Creating a blog with Shopify if you already have your online store will make a difference almost immediately. Full Story: The Libertarian Republic
PUBLIC RELATIONS
Why Public Relations (As We Know It) Is Dead
How we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp. Full Story: Forbes
5WPR Survey Reveals Facebook Is The Most Used Social Media Platform Among American Millennials
5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. Full Story: VendingMarketWatch
MARKET RESEARCH
8 Best Industries for Starting a Business in 2020
Here are the hot sectors with the promising opportunities for entrepreneurs this year. Full Story: Inc.com
Artificial Intelligence in Marketing Market Study Navigating the Future Growth
Data Bridge Market research has recently released expansive research on Global Artificial Intelligence in Marketing Market with 100+ market data Tables, Pie Chart, Graphs & Figures spread through Pages and easy to understand detailed analysis. openPR
WEB DEVELOPMENT
How Do You Effectively Optimize Your Website in a Tiny Niche?
If there is a sustainable business model for a product or service, there is a website about that product or service that can be promoted in the major search engines. Full Story: Search Engine Journal
The Importance of Websites for Business
You might be surprised to know that nearly half of all small businesses don’t have a website. Full Story: Business 2 Community
MARKETING AUTOMATION
Marketing automation solutions every SMB should have in 2020
Swiftpage CTO discusses four marketing automation tools every small and midsize business should have to stay competitive as we enter the new decade. Full Story: ClickZ
3 Ways to Build Positive Relationships with B2B Customers
For most businesses, meeting target sales goals and key revenue metrics are top priorities. Full Story: CRM Buyer
ANALYTICS & BUSINESS INTELLIGENCE
Building The Business Case For Analytics: People Plus Productivity
Trust issues are a crucial hurdle to overcome in the adoption of any new technology within an enterprise. Full Story: Forbes
Business analytics trends that will be big in 2020 and beyond
It has been a while since data became one of the primary tools at the disposal of any forward-looking business. Full Story: TechGenix
BRANDING AND DESIGN
What makes a company not only stick in your mind but convince you to buy their products? Full Story: Greenway
How to Improve Your Leadership Brand
Gaining a reputation as an effective leader requires high-level vision and frontline execution. Full Story: Thrive Global
VOICE STRATEGIES
Amazon Ups Alexa Voice Service Security Requirements
Amazon has updated the minimum security requirements for devices using Alexa Voice Service (AVS). Full Story: Voicebot.ai
Amazon is helping brands build custom text-to-speech voices for their Alexa skills
Amazon announced today that it will now work with brands to help them make custom text-to-speech voices for their Alexa skills. Full Story: The Verge